Tomáš Kincl: Ecology Is Not Just a European Trend. Young Pakistanis Also Want to Shop Sustainably
A study co-authored by Tomáš Kincl from the University of Economics in Prague (VŠE) shows that young people in developing countries also care about what they buy. What influences them more: lower prices, product availability, or social media influencers? In this interview, the researcher explains why even small behavioral changes can have a big impact—if […]