From research: Mobile money and where they thrive the most

Using data analysis, the authors of the paper attempt to answer the question of the most optimal locations in which to establish mobile money services. These services tend to be provided by small branches that depend on the number of customers.

Different groups of actors, such as regulators, banks or mobile money operators, have different objectives. Such groups are looking for the best locations to establish these services. In order to make an informed decision, an expert system is needed. Typically, a so-called data envelopment analysis (DEA) is used for this purpose to identify the optimal location. Specifically, the authors of this study use 7 different non-radial DEA models to rank locations for mobile money services.

They further adjust these rankings according to the efficiency of the district locations. The results show that some locations are more efficient than others. This comparison can be useful for banks and mobile money operators when they are deciding where to locate their services. It may also be relevant for regulators.

The full study is available here: https://www.sciencedirect.com/science/article/abs/pii/S095741742301535X?via%3Dihub

One of the authors of the paper is prof. Ing. Josef Jablonský, CSc from Prague University of Economics and Business (VŠE).