Cognitive and Behavioral Aspects of Innovation Adoption
The research team focuses on the multifaceted role of humans in the diffusion of innovations at the workplace, emphasizing the everyday practices involved. Humans are identified as creators, disseminators, and end-users of innovations, embodying roles across the communication model of sender, transmitter, and receiver.
The team examines decision-making processes concerning innovations, as well as the resulting behaviors and reactions within this context. A critical area of their research explores how innovations disrupt human autonomy and the ethical implications this disruption entails, particularly in the digital and technological spheres.
Additionally, the team addresses the generational divide in innovation adoption and investigates how innovations can enhance well-being. The overarching aim is to align innovative practices with ethical standards to foster sustainable, human-centric development in the workplace.
Main directions of the research:
-
Decision on Innovation Implementation by Managers
-
Adoption of Innovations by Employees at the Workplace
- User Experience with Innovation in Everyday Practices
#innovation #adoption #experience #workplace #practices
Representatives of the research team
Top publications of the team
-
Ghaffar, A., Islam, T., Khan, H., Kincl, T., & Sharma, A. (2023). A sustainable Retailer’s journey to sustainable practices: Prioritizing the customer and the planet. Journal of Retailing and Consumer Services, 74, 103388. https://doi.org/10.1016/j.jretconser.2023.103388
-
Šimůnková, K., & Šimůnek, M. (2023). Gradual stimulation of respondents’ reflexivity: A research design for studying unreflexive consumers. International Journal of Consumer Studies, 47(4), 1609-1625. https://doi.org/10.1111/ijcs.12922
- Eger, L., Komárková, L., Egerová, D., & Mičík, M. (2021). The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective. Journal of Retailing and Consumer Services, 61, 102542. https://doi.org/10.1016/j.jretconser.2021.102542
Selected research projects
-
GA19-06569S – Managerial Decisions: Rationality of Paradoxical Behavior. Czech Science Foundation, Realization period: 01/2019 – 06/2022. https://starfos.tacr.cz/en/projekty/GA19-06569S
-
GJ19-14484Y – The influence of change agents on organization design. Czech Science Foundation, Realization period: 01/2019 – 06/2022. https://starfos.tacr.cz/en/projekty/GJ19-14484Y
- TL01000300 – Treatment and care of people with Alzheimer’s disease – economic burden in the context of the development of new drugs. Technology Agency of the Czech Republic, Realization period: 04/2018 – 03/2021. https://starfos.tacr.cz/en/projekty/TL01000300
Contact
Cognitive and Behavioral Aspects of Innovation Adoption: Human-Centric Approach – Fakulta managementu – Vysoká škola ekonomická v Praze (vse.cz)
komarkol@vse.cz